Who we are
Impossible Moon Bookshop is a Black woman-owned general independent bookstore and community space on Hapeville's Main Street right next to the Atlanta Hartsfield Jackson Airport and smack dab in the middleish of the Tri-Cities.
Our guiding principles are intergenerational connection and building an environment of belonging!
For the Southside of Atlanta, we want to support programming that can give young folks a place to go on the weekends and our seasoned citizens somewhere to connect during the week.
We’re hoping to tap in to support our community’s most vulnerable members and to emphasize and celebrate their humanity.
Breanna J. McDaniel, Shopkeeper
Breanna J. McDaniel (she/her/hers) is an emerging creative and early career scholar. She’s published in myriad academic journals, an academic anthology, and her debut picture book Hands Up! was published with Dial Books in 2019.
Since its publication, Hands Up! was selected as a children’s book that “Books All Young Georgians Should Read”, recognized by the Chicago Public Library as, “one of the very best picture books published for kids from birth to 3rd grade in 2019,” and awarded the “2021 First Novelist Honor Book” by the Black Caucus of the American Library Association, Inc. and School Library Journal.
She is also the author of other picture books, including Atlanta, My Home, Impossible Moon , Go Forth and Tell: The Life of August Baker, Librarian and Master Storyteller, which was published February 6, 2024 and received five starred reviews along with the 2025 Ezra Jack Keats Writer award and the 2025 Coretta Scott King Illustrator Honor.
Her picture book, Cute Toot, was published in April 2024 and she also has three more forthcoming picture books, including Auntie’s Baby coming in April 2026 She completed her PhD at a university in the UK. Breanna researched surveillance in representations of Black children as food. The manuscript developed from her dissertation was longlisted for the Global Black Women’s Nonfiction Manuscript Prize in 2024.
Impossible Moon Bookshop was a dream in the making for ten years before Breanna J. McDaniel started the steps to opening the brick-and-mortar bookshop in the Winter of 2025.
Hazelnut Nutella McDaniel, Shop Dog (Only “works” weekends and holidays!)
Hazelnut (she/her/hers) is a thirteen-year-old puppy princess who can open doors (like a velociraptor, she’s a clever girl) and minds as a pibble ambassador.
Likes: Josh, her Mimi, Ms. Vee (our mailwoman), Auntie Lisa, Aunt Vashti, her kids, sweet potatoes, watermelon, carrots, her kids, mud, blankets, beds, Lamb Chop toys, wood floors, warm grass, elderly zoomies, opening presentations, naps, and fans that move slowly
Dislikes: Other dogs, hearing the following, “No.”, “Please, no, don’t do that baby…why would you do that”, and “Get out of the kitchen!”, UPS trucks, fireworks, when her mom works past Hazel’s bedtime, baths, watching LOTR extended versions, and fans that move too fast
Unfortunate Behaviors: Steals Doritos from children, laughs in the face of danger (or chocolate poisoning), anxiety chewer, sighs loudly when she is bored with others, bullies guests out of her seat at home
Make us your bookshop on Bookshop.org!
If you’re ready to start ordering books from Impossible Moon, you can head over to our Bookshop.org site and purchase there!
It’s a fantastic option to get your books to you now!
Click below to head over to Bookshop.org.
Contact us
Interested in programming with Impossible Moon? Please fill out the form to the right.